Attire Tips: Commercial Headshots

Commercial headshots are a tool used to help you book commercials. When a team is casting for a commercial they are looking for someone that can represent a product or service and your headshot is almost always the first way casting sees you which is why attire is so important in this process. You want your headshot to standout with pops of bright colors, expressive facial expressions and a look that shows that you’re trustworthy. Your attire should pop with bright colors, layering, accessories.

● Facial expressions are a little more

“character” and exaggerated.

● The goal is for you to book commercials so pay attention to them. Take note of what’s being sold and the actors attire and use that as a guide.

Casual

think

"every day" person, cell phone commercial, DIY/Home Depot project starter, someone running errands or meeting with friends for coffee.

bring

layering pieces like a flannel, jean jacket, light hoodie. Keep accessories subtle.

tip

Bring a favorite tee, hat, decorate your jacket with your favorite pins, whatever brings personality to the attire.

Office

THINK

banking employee, start-up or tech workspace, reception, or boss.

Commercials:

  • Bank of America
  • Geico
  • HP laptop

Enter a Heading


This is a paragraph. Click edit and enter your own text. You can make changes like making the text bold, underline or italic. This is a great place for you to tell your clients more about your story and to describe the type of photographer you are. You can come back at any time to make more changes.

Enter a Heading


This is a paragraph. Click edit and enter your own text. You can make changes like making the text bold, underline or italic. This is a great place for you to tell your clients more about your story and to describe the type of photographer you are. You can come back at any time to make more changes.

think

Banking employee, start-up or tech workspace, reception, boss

bring

Layering pieces like cardigan or blazer, glasses (if you wear glasses), necklaces/earrings Layering pieces like hoodie, blazer/jacket, glasses (if you wear glasses), a tie

tip

If you don’t own these items, go to Target, Old Navy, or Forever 21 and keep the tags on and return them. I would consider keeping at least one outfit to show up to auditions with.

Upscale

think

dinner out attire or on a date, put-together, and trust-worthy. Commercials:

  • informative pharmaceutical
  • luxury car
  • jewelry

bring

layering pieces like a cardigan or nice sweater. Accessorize with timeless earrings and necklaces.

TIP

Higher quality fabrics will speak volumes in this category. Make sure your items are pressed.