Attire Tips: Commercial Headshots

Commercial headshots are a tool used to help you book commercials. When a team is casting for a commercial they are looking for someone that can represent a product or service and your headshot is almost always the first way casting sees you which is why attire is so important in this process. You want your headshot to standout with pops of bright colors, expressive facial expressions and a look that shows that you’re trustworthy. Your attire should pop with bright colors, layering, accessories.

● Facial expressions are a little more

“character” and exaggerated.

● The goal is for you to book commercials so pay attention to them. Take note of what’s being sold and the actors attire and use that as a guide.

Casual

think

"every day" person, cell phone commercial, DIY/Home Depot project starter, someone running errands or meeting with friends for coffee.

bring

layering pieces like a flannel, jean jacket, light hoodie. Keep accessories subtle.

tip

Bring a favorite tee, hat, decorate your jacket with your favorite pins, whatever brings personality to the attire.

Office

think

Banking employee, start-up or tech workspace, reception, boss

bring

Layering pieces like cardigan or blazer, glasses (if you wear glasses), necklaces/earrings Layering pieces like hoodie, blazer/jacket, glasses (if you wear glasses), a tie

tip

If you don’t own these items, go to Target, Old Navy, or Forever 21 and keep the tags on and return them. I would consider keeping at least one outfit to show up to auditions with.

Upscale

think

dinner out attire or on a date, “put-together”, trust-worthy, informative pharmaceutical, or car commercials

bring

Layering pieces like a cardigan, jacket, blouses, earrings, necklaces, cardigan

tip

Blouses are a good go-to in this category. Make sure everything is pressed! Button-ups and polos are a good go-to in this category. Make sure everything is pressed!